Incorporating innovation and technology that is both interactive and engaging has changed the dynamics of fashion retail. In recent years, technology has been drastically dabbling in the world of fashion. With the tilt from brick-and-mortar retail shopping, technology's impact has been difficult to ignore – especially with e-commerce in full force. Considering the technologies such as AR, VR, artificial intelligence and automation, the retail sector is burgeoning as well as the need for retailers to adapt to the new landscape and embrace the turning point of the fashion world. Artificial intelligence is reshaping the retail industry at a rapid rate.

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